One does not need to look far to see the rampant obsession with image representation of self in post-modern culture. 
The image is but a lesser information echo of the being, reflected and amplified by ego laden meanings.

The danger is in living as the image. The image causing the objective to appear as subjective, leaving a confused sense of self. In return the value of self degrades and the image triumphs. 

Image triumphs, soul fades.